Dress Borrowers/Buyers want to be sure that they know what they are getting. Photos that illustrate all facets of your dress allow them to make confident, informed purchases. Because photos drive sales, pay extra attention to what you upload. Here are a few of the things a great product photo can accomplish:
- Grabs their attention and inspires them to click—and to rent.
- It displays the dress clearly.
- It relays important information about size, color, and material.
- It captures the fit of the dress on the model.
- It helps potential Dress Borrowers imagine the dress at their next occasion.
1. Use a model
Take pictures of the dress while someone in wearing it. This is a clear way to display how the dress will look.. Shoppers are drawn to dresses that they can imagine themselves wearing. If you can’t wear the dress, using a dress form is the best alternative.
2. Studio shots
Take pictures of the dress on a plain background with plenty of light. Lighting is key! Clear photos set a realistic expectation of what a Dress Borrower will receive and prevents exchanges.
3. Lifestyle shots
Another great way to inspire shoppers to rent is to show the dress in natural light or at the event you first wore the dress. You want to encourage shoppers to purchase your dress.
4. Detail shots
Highlight your dress from all angles. Close-up shots can show the quality and texture of the dress. This gives you a chance to show any embellishments or unique features that makes them rent.
With these tips in mind, go forth and #FundYourFabulous!