A Dress the Occasion is a marketplace that brings communities together to bridge the gap between fabulous and affordable formal wear. We offer you the opportunity to list your OWN dresses for rent or sale, while connecting you with someone who is looking for their dream experience. Our mission is to create business opportunities for the everyday woman and provide a space for convenient and affordable shopping.
The Dream Behind the Dress... meet Andrea
Andrea Walden-Caldwell, wife, mother, philanthropist...
After being diagnosed with Lupus at the age of 25, Andrea found herself motivated and completely dedicated to reaching all of her career goals, and marriage was the last thing on her mind. She was a self described career woman. However, life has a funny way of changing who we think we are in the blink of an eye. A chance meeting, walks in the man that would change her life and redefine who she thought she was in this world.
In sickness and in health was tested before they ever took their vows. At just 32 years old, Andrea was hooked to a machine and was told her kidneys failed. Everything about her life changed in that moment, but the person sitting beside her daily was the man she knew she would spend the rest of her life with. There was no time to plan a wedding because everything was urgent. The consummate planner only had one requirement. She didn't have to have a wedding, but she had to have a fabulous dress so her daughter could look back on the photos and see her parents say, " I do".
What she didn't realize, was that there were no affordable dress rental options that existed. Its a wedding dress, its very sentinental to most and although its sitting in someone's closet collecting dust, the thought never crosses their mind to loan to a perfect stranger. In that moment the idea to launch a dress rental business was born.
She discussed the idea with friends and family, but just didn't have a name. The next morning, her sister called her and said 'Adressing the Occasion'. Andrea loved it immediately. When she asked her sister how she came up with that name, she said, "I dreamt it. God gave it to me". In that very moment, she had confirmation to step out on faith and 'A Dress' the occasion of so many women like her self. Women of action, women of courage and they too could do the same.
Whatever the occasion may be, she wants to find a dress for you.